Sephora
Lexi Close is an experienced marketing professional with a strong background in brand marketing and media strategy, currently serving as Senior Manager, Brand Marketing Consultant at SEPHORA since May 2025. Previous roles include TikTok Shop Category Manager for Beauty at TikTok, Brand Marketing Consultant at SEPHORA, and Retail Marketing Manager for Paula's Choice Skincare. Lexi has developed and executed comprehensive strategies for product launches and retail marketing, managed significant budgets, and collaborated with cross-functional teams to enhance brand performance across multiple channels. An education in Communication from the University of Southern California complements Lexi's professional expertise.
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Sephora
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Sephora is a beauty retailer that offers clients 45,000 products across 300 beauty brands, including Sephora’s own brand, Sephora Collection. Sephora has exclusive relationships with several of these brands, including Rare Beauty by Selena Gomez and FENTY BEAUTY by Rihanna brought to market first by Sephora. In addition to selling beauty products, Sephora also provides its clients unbiased service from beauty experts. Sephora has long been a company of innovation. They revolutionized how people shop for beauty by breaking down the department store counter. More recently, they’ve innovated a new way to help pinpoint skin tone foundation matches with their exclusive Color iQ tool, using AI to color match on not only depth and undertone, but also saturation across a dataset of 10,000+ skin tones. Founded in France by Dominique Mandonnaud in 1970, Sephora now has over 2,700 stores in 35 countries worldwide, as well as an e-commerce site and a total of 30,000 employees. Luxury goods group LVMH Moët Hennessy Louis Vuitton acquired Sephora in 1997. In 2020, Sephora took the 15 Percent Pledge, committing 15% of their assortment to Black-owned companies, furthering their commitment to diversity and inclusion.