Lionel Devidal is an experienced digital and e-commerce executive with a strong background in omnichannel customer experience and digital strategy. Currently serving as Directeur de l'expérience digitale omnicanale - EME and Directeur digital et e-commerce - France at SEPHORA since April 2021, Lionel previously held key positions at Leroy Merlin and Fnac, culminating in extensive expertise in mobile strategy, customer experience management, and web marketing. Notable achievements include leading cross-channel teams, developing innovative mobile applications, and managing comprehensive e-commerce strategies across various platforms. Lionel holds a Master's degree in Management des Affaires Internationales from IAE France and has previous educational credentials in Business & International Management and Economics.
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