Sephora
Nicole Askari is an experienced professional in market research and consumer insights, currently serving as the Sr. Director of Market Research and Insights at SEPHORA since April 2019. Prior to this role, Nicole held various positions at Old Navy, including Sr. Director of Strategy and Consumer Insights, as well as Director of Strategy and Global Consumer Insights. Nicole's tenure at Gap Inc. spanned from 2006 to 2017, culminating in the role of Director of Global Consumer Insights and Head of China CI, along with earlier roles as Senior Manager and Manager of Global Consumer Insights. Nicole began a career in marketing research at J.D. Power as a Manager from 2000 to 2006. Educationally, Nicole holds an MBA in Marketing and Entrepreneurship from Loyola Marymount University (2007-2009) and a BA in International Business from the same institution (1996-2000).
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Sephora
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Sephora is a beauty retailer that offers clients 45,000 products across 300 beauty brands, including Sephora’s own brand, Sephora Collection. Sephora has exclusive relationships with several of these brands, including Rare Beauty by Selena Gomez and FENTY BEAUTY by Rihanna brought to market first by Sephora. In addition to selling beauty products, Sephora also provides its clients unbiased service from beauty experts. Sephora has long been a company of innovation. They revolutionized how people shop for beauty by breaking down the department store counter. More recently, they’ve innovated a new way to help pinpoint skin tone foundation matches with their exclusive Color iQ tool, using AI to color match on not only depth and undertone, but also saturation across a dataset of 10,000+ skin tones. Founded in France by Dominique Mandonnaud in 1970, Sephora now has over 2,700 stores in 35 countries worldwide, as well as an e-commerce site and a total of 30,000 employees. Luxury goods group LVMH Moët Hennessy Louis Vuitton acquired Sephora in 1997. In 2020, Sephora took the 15 Percent Pledge, committing 15% of their assortment to Black-owned companies, furthering their commitment to diversity and inclusion.