Sonja Plavsic

Sonja Plavsic is an accomplished marketing professional with significant experience in CRM and personalization strategy, currently serving as a Manager at SEPHORA since June 2022. Previously, Sonja was a Retention Marketing Manager at Thrasio, where efforts in retention marketing programs led to a doubling of retention rates and a 300% increase in channel revenue. At TRAFFIK, a global advertising agency, Sonja provided brand and marketing strategies for diverse accounts while enhancing understanding of customer journeys within the healthcare sector. An MBA graduate from INSEAD, Sonja has also held roles in international business development and consultative capacities, including an internship with ChangeNOW and a consulting project for Google. Earlier career milestones include managing operations at Amica Mutual Insurance, where improvements in customer service and team development were made. Sonja holds a Bachelor of Arts degree from the University of Connecticut.