Yu C. is an accomplished professional with extensive experience in the fashion and investment sectors. Currently serving as Head of Sub-brand for Menswear at SHEIN since August 2022, Yu C. oversees brand planning, commodity strategy, and P&L responsibilities. Prior roles at SHEIN include Senior Category Manager for Denim and Womenswear. Additionally, Yu C. is a Sequoia Fellow at SHEIN and has held positions at Digital Insight Games as Business Development Manager in Web3 Gaming, LVMH as an INSIDE LVMH Certificate-Promotion participant, and various investment roles, including Private Equity Summer Analyst at CDH Investments and Investment Assistant at FOSUN RZ Capital. Early career experiences also include internships in venture capital and impact investment, alongside a background in marketing analytics at China Duty Free Group. Yu C. holds an MBA from Duke University and a Master’s degree from ESSEC Business School, complemented by undergraduate studies in Accounting from the University of International Business and Economics.
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