John David is a process-focused sales executive currently serving as the Senior Vice President of North American Sales at Billtrust. With a proven track record in leading teams through multiple private equity transactions and acquisitions, John has experience managing teams ranging from 5 to 100 employees, achieving significant deal sizes in the process. Previously held leadership positions at Flexera, Revenera, and InstallShield Software Corporation, where they consistently delivered top sales performance and drove substantial revenue growth. John is recognized for expertise in sales forecasting and implementing effective sales methodologies such as MEDDPICC and Command of the Message.
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