Tom Patterson is a seasoned marketing professional with extensive experience in marketing operations and automation. Currently serving as the Lead Marketing Operations Manager at SER Group since May 2024, Tom previously held roles at Advanced, including Marketing Automation Manager and Senior Campaign Architect, where responsibilities included managing Marketo and leading the creation and analysis of marketing campaigns. Tom's earlier experience includes a position as Senior Field Marketing Executive, focusing on multichannel go-to-market strategies and demand generation, and as a Marketing and Communications Executive at Docman, instrumental in implementing Pardot for personalized campaigns. Tom holds a Certificate in Professional Marketing from CIM and a BSc Honors Degree in Computer Science from Leeds Beckett University.
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