𝘀𝗲𝗿𝗮 𝗚𝗿𝗼𝘂𝗽
We support people who love animals and aquatic environments. Our products represent quality, experience, and passion – for species-appropriate habitats and satisfied pet lovers worldwide. With our strong brands, we support beginners as well as experienced pet owners – for fascinating underwater worlds and vibrant gardens.

𝘀𝗲𝗿𝗮
Premium products for aquariums, terrariums and garden ponds – Made in Germany
For over 55 years, sera has been developing high-quality food, care products, and technology for aquariums, terrariums, and ponds. Strict quality controls, production at the headquarters in Heinsberg, Germany, and expertise from the sera Academy make the brand a valued partner for pet lovers worldwide.

𝗜𝗻𝘁𝗲𝗿𝗽𝗲𝘁
Creative technical solutions for modern aquaristics
Interpet offers reliable and innovative products for aquariums – ideal for beginners and experienced aquarists alike. With a focus on ease of use, quality, and attractive design, Interpet is one of the leading brands in the aquarium sector in the United Kingdom.

𝗔𝗾𝘂𝗮𝗴𝗮𝗿𝗱𝗲𝗻
Stylish entry into the world of water gardens
Aquagarden stands for elegant, easy-to-use pond technology and care products – developed in collaboration with the British garden pond specialist Blagdon. Ideal for all experience levels, it's easy to create beautiful and healthy ponds.

𝗕𝗹𝗮𝗴𝗱𝗼𝗻
Designing garden ponds easily and beautifully – with British expertise
For over 60 years, Blagdon has been bringing water to life in gardens. Its innovative, user-friendly products are developed and tested in the United Kingdom – ensuring reliable technology, ease of use, and dreamy pond experiences.


sera Group

This department focuses on driving revenue growth through strategic sales initiatives and partnerships.

Sales and Business Development

This department focuses on managing and executing sales strategies to drive revenue.

Sales Department

This department oversees sales strategies and manages the performance of regional sales functions.

Sales Management

This department focuses on managing and developing relationships with key clients to drive business success.

Key Accounts Management

This department focuses on developing and executing strategies to promote products and engage with customers through digital channels.

sera Group

Org chart

Teams

Sales and Business Development

Sales Department

Sales Management

Key Accounts Management

Marketing Department

Offices

sera Group

Org chart

Teams

Sales and Business Development

Sales Department

Sales Management

Key Accounts Management

Marketing Department

Offices

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