An award winning British maternity fashion brand specialising in fashion-forward clothes for style conscious mums-to-be; Seraphine is loved by customers, fashion insiders and A-list celebrities alike.

Since its launch in 2002, Seraphine has revolutionised the maternity fashion industry, taking a fashion-forward approach to design, and bringing its signature Parisian chic aesthetic to women around the world, while maintaining a central focus on comfort and wearability for all.

In London, the brand operates three maternity boutiques, with six other stores across the globe including; New York, Hong Kong, Dubai, Paris and Leeds. As well as a successful international e-commerce business, the brand distributes its coveted styles via department stores and wholesalers in London, Paris, New York and fashionable locations across the globe.


Seraphine has garnered much praise, winning numerous industry awards for its innovative products and business strategies. In 2011 the brand was awarded the Drapers Prize for the Best Specialist Etailer, and in 2014, Seraphine won the prestigious PayPal Etail Award for the Best Multichannel Etailer. The brand are also proud to have won the Queen’s Award for Enterprise in 2015, in recognition of the success of their international brand. 

At the core of the business is a true understanding of how to flaunt and flatter a woman’s changing curves, and a passion for helping her to achieve a fashionable pregnancy.

Apparel & Fashion

E-Commerce

Retail

Seraphine

Seraphine's headquarters in London, United Kingdom

This department focuses on the creation and sourcing of innovative products, overseeing the entire development lifecycle from concept to market.

Product Development

The Ecommerce and Retail Operations team at Seraphine is responsible for optimizing the brand's online and offline shopping experiences to enhance customer satisfaction and drive sales. This team manages everything from digital marketing and e-commerce trading to logistics and merchandising, ensuring seamless product availability across all channels. By utilizing data-driven strategies, they aim to effectively position Seraphine as a leader in maternity fashion while maximizing efficiency in both boutique and international operations.

Ecommerce and Retail Operations

The Product Development Team at Seraphine is responsible for designing and creating innovative maternity apparel that combines style, comfort, and functionality. This team collaborates closely to develop new collections, ensuring that each piece not only meets the fashion-forward aesthetic of the brand but also flatters and accommodates the changing bodies of expectant mothers. They oversee the entire product lifecycle, from initial concept through to production, while implementing quality standards and ensuring timely delivery to maintain Seraphine’s reputation as an industry leader.

Product Development Team

The Creative Team at Seraphine is responsible for developing and executing visually compelling content that reflects the brand’s chic and modern aesthetic. They collaborate on various projects, including fashion campaigns, social media content, and promotional materials, ensuring that all creative outputs resonate with their target audience of style-conscious expectant mothers. By blending strategic design with innovative storytelling, the team works to enhance Seraphine's image as a leader in maternity fashion, driving brand engagement and loyalty.

Creative Team

This department manages the selection and acquisition of products, ensuring a strategic approach to merchandising and purchasing.

Merchandising and Buying

This department focuses on ensuring compliance with sustainability initiatives and guiding organizational practices for environmental responsibility.

People (2)

Jobs (0)

Other teams

Ecommerce and Retail Operations

Product Development Team

Creative Team

Merchandising and Buying

Sustainability Oversight