Alex Whitcher

Alex Whitcher is a Chief Marketing Officer at Serato, bringing a purpose-driven approach to marketing with extensive experience in brand strategy and team leadership. Previously, Alex held various prominent roles at Nike, including Global Brand Director for Nike Air Max and Nike Sportswear Marketing Director for the UK & Ireland. Before joining Serato, Alex served as Head of Marketing at OMORPHO, overseeing the launch of a new sportswear collection. Alex’s earlier career includes positions at Fisher & Paykel Appliances and Beca, where they contributed to significant brand successes. Alex holds a degree from the University of Auckland.