Emi Carmichael is a seasoned professional in user experience and product management with extensive experience in various roles across multiple organizations. Notable positions include Senior Account Director at Modern, where Emi led UX strategy, user research, and stakeholder engagement from September 2013 to August 2018. Subsequent roles include User Research Consultant at the Department for Work and Pensions and currently Lead Product Manager at Serco since September 2025. Prior experience includes a directorial role at Siteclick Ltd, focusing on digital strategy and web presence development, and significant positions at Government Digital Service and the Department for Environment, Food and Rural Affairs, contributing to user research and product management initiatives.
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