Violeta S. serves as the Experience Design Lead Consultant at Serco since April 2023, focusing on people-centred design to enhance employee engagement and customer satisfaction. As the first female Commissioner for the FIM International Technical Commission, Violeta S. has played a pivotal role in governing technical aspects of global motorcycle sport since August 2017. Additionally, Violeta S. holds a position as a senior steward at the Fédération Internationale de l'Automobile for a range of prestigious racing events, and manages project and event operations for the Institute for Legal Transformation. Violeta S. has extensive experience in digital media and data insights from roles at Travelport, Majid Al Futtaim, Sabre Corporation, and Starwood Hotels & Resorts. Violeta S. holds multiple degrees, including a Master’s in International Business from Ulster University and several certifications in leadership, blockchain, and user experience design, contributing to a diverse professional background in business, engineering, and human resources.
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