Welcome to SERE Motors, a distinguished family-owned car dealership, flourishing from humble beginnings to become a beacon of automotive excellence in Northern Ireland. Established by Stanley Edgar, a visionary in the automotive sector, our journey began with a simple portacabin beside the family home. Today, we stand proud with expansive showrooms located on Boucher Road, Belfast, and Moira Road, Lisburn.

The name 'SERE' is steeped in our heritage, representing the initials of our founders, Stanley and Rosemary Edgar. Their ethos of integrity and dedication continues to drive us forward.

February 2000 marked a significant milestone with the opening of our first Used Car Supermarket in Lisburn. Now, our facilities span over 4.5 acres, presenting a vast selection of hundreds of cars, including esteemed brands and sought-after models.

At SERE Motors, we don't just sell cars; we offer an automotive experience. We are proud to host KGM in our Belfast showroom and used car supermarkets in our Belfast and Lisburn locations. Our aftersales services, accredited for MG, Mitsubishi, SEAT, KGM (formerly SsangYong), Renault, Chevrolet, and Fiat, ensure unparalleled care for your vehicle.

We are more than a dealership; we are your partners in automotive solutions. From business Contract Hire and Fleet management to personal purchases, our expert team is dedicated to tailoring services to your unique needs. At SERE, customer satisfaction is paramount. We strive to provide exceptional value, a welcoming environment, and comprehensive support throughout your vehicle ownership journey.

Part of the diverse SERE Group, our interests span across Motor, Aviation, and Medical sectors, reflecting our commitment to innovation and excellence in various industries.

Join us at SERE Motors, where our history, expertise, and dedication converge to offer you an unmatched automotive experience.

SERE Motors

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SERE Motors

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