Paul McDevitt

Marketing at Serefin

Paul McDevitt has extensive experience in marketing and leadership roles across various organizations, with a career spanning several decades. At Serefin since October 2022, McDevitt focuses on developing and implementing brand marketing strategies. Previous roles include Loyalty Ambassador at TE-active and Director of Marketing at Unity Connected Solutions, where McDevitt was responsible for overall brand strategy and rebranding efforts. McDevitt has served in key positions at Cisco, overseeing marketing operations and enterprise marketing, and held influential roles at Ontario Shores Centre for Mental Health Sciences and Centennial College as a board member and chair. Other professional achievements include leadership roles at Actuator Marketing, Cygnal Technologies, Scintellect Consulting, and Avaya Canada, where McDevitt managed substantial teams and developed critical sales and marketing strategies. Educationally, McDevitt possesses degrees in Electronic Engineering and Telecommunications Engineering from Coventry Technical College and St Aloysius College.

Location

Oshawa, Canada

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Serefin

We help our customer's clients access services that would otherwise be too complex or overwhelming for them. We do this in a human and person-centred manner. The critical element to delivering this service is our team of high-quality front-line staff. coordinators, who humanize the process, such as nurses, care coordinators, social workers, and brand ambassadors. Our innovative technology and standardized procedures support our front-line team. Our customers include large organizations, EAP programs, credit cards, insurance companies, loyalty and rewards companies, governments, and public sector agencies. We added services to support government agencies like Access OAP and Autism Ontario to ensure citizens can understand and access available programs and resources. We enhance corporate EAP programs by providing nurses who can assist with medical questions and understanding how to maximize the benefits available to them. We add value to loyalty, rewards, and credit card programs. We reduce insurance company costs by ensuring clients use the available services efficiently. We build bespoke contact centre services that improve the brand experience for our client's customers. Our values revolve around our people to ensure we build a company that will deliver on our mission. Our core values are collaboration, integrity, ownership, creativity, community, and fun. Why work for us? Serefin is all about delivering exceptional client service. Our divisions include Serefin Health, Serefin Experiences, and Serefin Travel, designed to help clients navigate complex services. We help families with autistic children find the right services as part of AccessOAP. We help employees determine the best services as part of their EAP program. We help travellers to find answers to non-emergency medical questions when away from home. We help brands improve their customer experience when customers call in To learn more, visit our website at www.serefin.com


Headquarters

Toronto, Canada

Employees

201-500

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