At Serene, we're on a mission to redefine how financial institutions support vulnerable customers. Rooted in personal experiences and launched in 2023, Serene combines AI and behavioural science with a heartfelt vision: to ensure no one facing financial vulnerability slips through the cracks.

The problem is vast—over 50% of UK adults exhibit signs of vulnerability, yet fewer than 10% are identified by their financial providers. This gap costs billions in missed opportunities, regulatory penalties, and unserved customers. Serene is here to close it.

Our platform empowers banks, lenders, and other retail organisations to proactively detect financial distress, predict risks, and deliver personalised, timely support at scale. Core solutions like SereneID, SereneScore, and SereneCare enable organisations to meet regulatory standards such as the FCA’s Consumer Duty while transforming vulnerability management into a strategic advantage.

We believe vulnerability management is about more than compliance—it’s about reshaping the financial system to better serve everyone. By partnering with Serene, institutions not only protect their bottom line but also build trust, loyalty, and resilience across their customer base.

Recognised for innovation and backed by leading investors, Serene is at the forefront of a growing movement towards financial inclusion. Together, we’re building a world where financial institutions empower all individuals to thrive, no matter their circumstances.

Join us as we create a safer, smarter, and more inclusive financial future.

#FinancialInclusion #VulnerabilitySupport #AIInnovation #FinTechForGood #ResponsibleBanking

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