Serge DeNimes is a design-led brand, providing premium but affordable jewellery. Every piece is made from 925 Sterling Silver, designed in London and hallmarked at the Goldsmiths' Assay Office*.

The brand started in 2011 with the idea of being a creative output for founder Oliver Proudlock, as well as a platform to boost up-and-coming talent within the creative community. We started out with seasonal collections of apparel but after 6 years of producing clothing & accessories, we saw a gap in the menswear market - high quality fashion jewellery. Since 2017 we have evolved into a worldwide jewellery brand, well known for our fashion forward designs & premium quality materials.

We create 3-4 collections each year, each one with a unique theme and story behind it. We aim to provide classic styles and silhouettes alongside statement pieces for relevant yet timeless collection every time.
Our original designs epitomize the urban culture and artistic flair that is the foundation of the Serge lifestyle. We strive to build an artistic community and focus on producing exciting yet relevant designs.

Since our beginning in 2011, we have aimed to provide directional collections of a high quality, whilst maintaining a design focus. Although our products are men’s cut, we consider our styles to be Unisex. We appeal to the young creatives, the street wise and the fashion conscious within the UK and around the globe.

Serge DeNimes

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