Drew Appelbaum

Drew Appelbaum is an experienced leader in client and member experience, currently serving as the Director of Client Experience and Director of Member Experience and Customer Success at SERHANT. since May 2022. With a strong background in customer engagement strategies, Drew has successfully reduced member churn by 25% in 90 days and doubled weekly active users at previous roles. Drew's expertise extends across various companies including HappyNest, Forbes, Scribe Media, Cargo Systems Inc., and Yelp, where significant achievements include developing lifecycle engagement strategies, managing large marketing teams, and enhancing user retention and community interaction. An alumnus of Hofstra University with a BBA in Marketing, Drew possesses a comprehensive skill set that spans community management, customer support, and marketing strategy development.