Frayda R.

Frayda R. is an experienced professional currently serving as a Residential Specialist at SERHANT. since November 2022. With a robust background in marketing and sales management, Frayda has been with Big Bowl, LLC since February 2012, overseeing direct marketing campaigns, target market research, press outreach, branding, consumer loyalty programs, and social media engagement. Previous roles include Brand Imaging and Social Media at Dune Road Group and Brand Representative at Syndicate Media Group, where Frayda focused on communication strategies for luxury and lifestyle brands. Frayda's career began as a Sales Associate at Prudential Douglas Elliman and later as a Sales Manager at Shvo Group, LLC. Frayda holds a Certificate in Marketing, PR, Communications, and Events Planning from New York University and a BA in Business Management from Brooklyn College.