Peter Kirk

Peter Kirk is the Founder and Chairman of the Board at Be Your Possible since September 2022 and has served as CEO of Sermo since July 2012, after acquiring and merging the company to establish the world's first global medical social platform. Under Peter Kirk's leadership, Sermo evolved into a solutions platform with a suite of innovative products, achieving significant growth and profitability. Prior to Sermo, Peter Kirk founded WorldOne, a leading healthcare market research provider, which grew rapidly to employ over 450 individuals across 18 offices. Peter Kirk holds a Master’s degree in Finance from London Business School and a Bachelor of Science in Finance from Appalachian State University.