Pete Wise

Pete Wise has a diverse and extensive work experience in the field of marketing. Pete started their career as a Web Design/Marketing Intern at CommonMind.com in 2009 and then worked as an Email Campaign Creator at BuyWithMe in 2010. From 2011 to 2012, they served as an SEO/SEM Analyst & Search Strategist at Customer Paradigm.

In 2012, Pete joined blue onion as an Inbound Marketing Manager and worked there for a year. Pete then moved to Wiland Direct in 2013 and served as the Manager of Digital Operations, where they were responsible for strategy development, multivariate testing, and reporting for digital initiatives.

In 2015, Pete joined Two Octobers as a Digital Marketing Manager and later became a Senior Digital Marketing Manager. During their time there, they executed client management, marketing strategy, and profitability forecasting. Pete also conceptualized and designed a new company product offering for conversion rate optimization.

In 2018, Pete became the Director of Marketing at Fixters, where they designed marketing strategy, managed employees, and successfully launched a new company - Fix & Flip Leads, LLC. Pete then joined ShapeShift as a Marketing Lead in 2021, where they created and expanded the Marketing Workstream for the ShapeShift DAO. Pete also served as a Senior Growth Marketing Manager, responsible for crypto demand generation efforts across multiple platforms.

Most recently, in 2022, Pete worked at Exodus as a Product Marketing Manager, where they designed go-to-market strategies for the launch of their new flagship product. Pete defined product market fit, messaging, and positioning across multiple blockchains.

Currently, Pete is the Director of Growth Marketing at Serotonin, a position they assumed in 2023.

Pete Wise completed their education chronologically as follows. Pete attended Fairfield College Preparatory School from 2002 to 2006, where they obtained their GED with Honors. Pete then pursued a Bachelor of Science degree in Marketing & Entrepreneurship from Northeastern University from 2006 to 2010. In 2010, Pete participated in the Semester At Sea program at the University of Virginia, focusing on Ecology and Sustainability. Furthermore, in August 2018, they obtained a certification in Email Marketing from HubSpot Academy.