Robyn Pineault

Sr. Marketing Director at Serotonin

Robyn Pineault has a diverse work experience in various marketing roles. Robyn is currently serving as the Marketing Director at Serotonin, a marketing firm and product studio for web3, where they lead the global marketing strategy for several Web3 projects. Prior to that, they worked as a Marketing Consultant/Advisor, specializing in B2B marketing. Robyn has over 16 years of experience across different industries, including tech, professional services, aviation, industrial cleaning, and sales development. Earlier in their career, Robyn worked as the Director of Marketing at Predictable Revenue Inc., where they led the global marketing strategy for the sales development training company. Robyn also served as the Director of Marketing for the Coulson Group of Companies, where they devised and implemented global marketing strategies for three divisions. Robyn has also worked as a Digital Marketing Director at TRUEdotDESIGN, managing client accounts and crafting marketing strategies for the agency's clients. Robyn has previous experience in merchandising as a Merchandising Manager - eCommerce at Corel Corporation and in marketing management as a Marketing Manager at BDO Canada. Robyn's earlier roles include Senior Integrated Marketing Manager and Manager of Acquisition Marketing at Kobo Inc., as well as Connection Planning Supervisor at Universal McCann.

Robyn Pineault's education history begins in 1997, where they attended Bell High School and obtained a high school certificate. Robyn then went on to enroll at McMaster University from 2001 to 2005, where they earned an Honours Bachelor's degree in Commerce, with a major in Marketing and a minor in Political Science.

In addition to their formal education, Robyn Pineault has also earned several additional certifications. In 2018 and 2019, they obtained various Google certifications, including Google Ads Fundamentals, Google Ads Search Certification, Google Ads Display Certification, and Google Ads Shopping Certification. Robyn further expanded their knowledge in analytics with certifications such as Google Analytics for Beginners, Ecommerce Analytics: From Data to Decisions, and Advanced Google Analytics, all obtained in 2017.

More recently, Robyn Pineault has continued their professional development through online courses and certifications. In 2021, they obtained certifications in Social Media Marketing, Inbound Marketing, HubSpot Marketing Software, HubSpot Reporting, and Content Experience. Robyn also gained expertise in search engine optimization with the SEO Unlocked certification from Ubersuggest. Most recently, in 2022, they obtained the CMO Foundations: Measuring Marketing Effectiveness (ROI) certification from LinkedIn.

Overall, Robyn Pineault's educational background showcases a strong foundation in marketing, supplemented by additional certifications that demonstrate their commitment to staying current with industry trends and developments.

Links

Previous companies

Coulson Group of Companies logo

Timeline

  • Sr. Marketing Director

    June 1, 2024 - present

  • Marketing Director

    May, 2022