Aaron Simkin is an accomplished product designer and user experience expert with a diverse background in marketing and advertising. They served as the Global Head of Software User Experience at CPA Global from 2015 to 2016, where they led UX initiatives for next-generation products. Previously, they held various leadership roles in product and user experience at companies such as Ground.work and Snap! Mobile, directing efforts to enhance user engagement and drive product development. Aaron co-founded Mental Models, Inc. in 1996, offering UX design consulting services across multiple industries. They earned a BS in Economics with a focus on Marketing from the University of Pennsylvania.
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