Serve is the all-in-one operating system for racquet clubs. We help club owners and operators launch and manage their facilities with a fully white-labeled member app and a powerful admin platform.

Our platform centralizes court scheduling, payments and POS, staff management, marketing tools, and advanced analytics into one seamless system. Clubs use Serve to increase court utilization, streamline daily operations, and deliver a best-in-class player experience.

Players benefit from intuitive booking, competitive matchmaking, and an embedded ratings system powered by our proprietary Elo model. Built with a technology-first architecture, Serve enables clubs to scale efficiently, engage their community, and grow with confidence.

SERVE

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SERVE

Org chart

Teams

Offices

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