SERVE is an anything-and-everything pickleball brand founded by six international students, dedicated to revolutionizing the sport with high-performance, affordable paddles inspired by India's vibrant culture. Our vision is to lead the pickleball movement in India and beyond by delivering world-class equipment for players of all levels and building a passionate global community.
We’re building more than paddles - we’re building a pickleball community through local collaborations and feedback-driven designs. With a rapidly growing market, Serve is here to lead India’s pickleball revolution and beyond!

We are here to Serve you!

ServeClub

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ServeClub

Org chart

Teams

Offices

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