Audrey Pollier

Audrey Pollier is a seasoned marketing and CRM strategist with 17 years of experience in marketing strategy, CRM, and operational marketing. They served as a project director at Entre Marques from 2008 to 2015, where they developed innovative marketing strategies and managed partnership negotiations. Later, they worked as a senior project manager at Optic 2000 from 2017 to 2020, overseeing national marketing plans and direct marketing campaigns. Currently, Audrey is employed as a CRM strategist at Serviceplan Group, where they optimize customer engagement and conversion through strategic CRM initiatives for the BMW Group in France. Audrey has also contributed to regional strategic coaching and training in CRM practices for various entities.