Boyana A. is a seasoned professional in programmatic media with extensive experience at Serviceplan Group since October 2020, currently serving as a Senior Consultant Realtime Media. Responsibilities include leading significant programmatic accounts, providing in-house consulting and media planning, and developing media strategies across various demand-side platforms (DSPs). Previous roles within Serviceplan Group involved overseeing larger clients, strategic consultation, and campaign implementation across diverse media formats. Prior experience includes an internship in online media planning at TWmedia, where skills in campaign management and data analysis were honed, along with marketing and public relations duties at alesco.concepts. Boyana A. began the career at Hofmann Leasing GmbH, contributing to contract management. Boyana A. earned a Bachelor of Science in Economics from The University of Freiburg.
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