Karim Mroueh is an experienced professional in digital marketing and innovation, currently serving as Head of Digital and Innovation and Business Director for BMW Group ME at Serviceplan Group since December 2021. Prior to this, Karim held the position of Digital Marketing Lead for GMG, overseeing brands such as Vans, Timberland, The North Face, and Columbia. Karim's career includes roles as Senior Digital Manager for BMW Group ME and Digital Manager for GMC ME at Leo Burnett MEA. Additionally, Karim founded iBeatech, a mobile app designed to enhance user experiences in shopping centers. Karim's educational background includes an Associate's degree in Artificial Intelligence from the University of Oxford and a Bachelor of Science in Computer Science, along with an Associate's degree in Telecommunications Engineering from the American University of Science and Technology.
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