Lucas Conte

Lucas Conte is an accomplished professional in the field of creative strategy and brand consulting, currently serving as Global Head of Creative Strategy at Serviceplan Group since October 2021. With extensive experience in strategic planning and brand development, Lucas has held key positions at renowned companies, including Global Planning Lead for Nivea Men at Publicis One Touch and Head of Strategy at Publicis Communications Schweiz AG, where responsibilities included leading strategy departments across multiple agencies and spearheading digital transformation efforts. Additionally, Lucas has contributed to academia as a visiting lecturer at Bern University of the Arts since January 2017 and has a history of impactful projects with notable brands such as ENEL and Novartis. Lucas's educational background includes a Master's degree in Sociology from the University of Vienna and a Bachelor's degree in Marketing & Communication from IMK.