Niko Backspin

Niko Backspin is a prominent figure in the cultural marketing and media landscape, currently serving as the Chief Cultural Officer and Managing Partner at Serviceplan Group since January 2024. As a Cultural Ambassador for Urban Hitters Collective, Niko repositions golf within urban culture. With a legacy at BACKSPIN, a brand deeply embedded in hip-hop culture since its magazine inception in 1994, Niko oversees multiple media platforms. Co-ownership and hosting roles at Footballerei highlight expertise in sports podcasting, while contributions as a Culture Kolumnist at kicker sportsworld GmbH emphasize a long-standing passion for journalism. As the founder and CEO of NikoMedia OHG, Niko leads a dedicated team in media creation. Additionally, involvement with the European League of Football as Head of Music showcases a commitment to enhancing sports culture. Education was obtained through personal experiences at the School of the Hard Knocks.