Ludovic Samson

Ludovic Samson currently serves as General Manager of Servier Adriatic since September 2025. Previously, Ludovic held several key positions at Sobi - Swedish Orphan Biovitrum AB, including Head of Global Commercial Strategy where responsibilities encompassed managing the Aspaveli / Empaveli portfolio and overseeing cross-functional global team strategies. Prior roles also included directing business intelligence and digital transformation initiatives, as well as leading the Hematology Business Unit at Sobi. Ludovic's extensive experience in the pharmaceutical industry spans roles at Johnson & Johnson in Neuroscience and Lundbeck, where leadership included brand management for CNS products and strategic planning. Academic credentials include a marketing specialized master from HEC Paris, a pharmacy doctorate from Paris-Sud University, and ongoing executive education endeavors.