Martin Buescher

Martin Buescher serves as the VP of Strategic Planning, Innovation & Insights at SERVPRO since May 2022. Previously, Martin held the position of Senior Director of Marketing at UnitedHealthcare, where brand and direct response marketing efforts led to a 70% revenue growth over three years. Prior to UnitedHealthcare, Martin was the Sr. Director of Marketing at HealthMarkets, successfully transforming the organization's EBITDA from -$30M to +$60M, paving the way for its acquisition by UnitedHealthcare. Martin's earlier experience includes roles in marketing planning and analytics at Carlson and HealthMarkets, where significant growth and efficiency improvements were achieved. Martin holds a Master of Science in Information Systems and a Bachelor of Science in Information Technology from The University of Texas at Arlington.