Kateryna Romanova

Kateryna Romanova has extensive experience in marketing and is currently working at Session AI as a Marketing Manager, Demand Generation. In this role, they drive growth and delivers consistent qualified leads through various marketing campaigns. Kateryna focuses on data analysis and testing to identify opportunities for growth.

Prior to their current role, Romanova worked as a Marketing Specialist at Session AI, where they managed in-house and third-party event programs and implemented a high-impact paid media program that increased the marketing-sourced pipeline and closed deals. Kateryna also defined and established proper marketing performance tracking and reporting.

Before joining Session AI, Romanova worked at Thrive Alliance as a Marketing & Membership Manager and a Marketing Operations Manager. In these roles, they developed lead generation strategies, executed marketing campaigns, conducted market research, and improved email marketing performance. Kateryna also managed the organization's database and improved operational efficiency.

Earlier in their career, Romanova worked at L'Oréal as a Product Marketing Manager for L'Oréal Paris and Garnier Coloration. Kateryna developed and executed integrated marketing campaigns, refined brand positioning, and initiated brand line extensions. Kateryna also worked as a Marketing Associate in the L'Oréal Paris & Maybelline New York Make Up Marketing Team, where they provided market intelligence and analyzed marketing and sales performance.

Romanova's work experience also includes a role as a Marketing Operations Assistant at B2B Ray, where they created and managed lead generation and nurturing programs, improved marketing databases, and developed an editorial calendar to support marketing initiatives.

Kateryna Romanova has a Master's degree in Marketing from the National Technical University of Ukraine 'Kyiv Polytechnic Institute', which they obtained from 2012 to 2013. Prior to that, they completed their Bachelor's degree in Marketing from the same institute, from 2008 to 2012. In addition to their academic qualifications, they also hold the Inbound Certification from HubSpot, which they obtained in December 2017. Kateryna has also obtained a Qualification Certificate in "Marketing Research Manager" from the Ukrainian Marketing Association, although the specific month and year of obtaining the certificate are not provided.