James P.

James P. is a highly experienced growth professional with a strong track record in driving customer acquisition and optimizing marketing strategies across various industries. Currently serving as Head of Growth at Sessions since April 2024, James has implemented a system to measure the incrementality of paid marketing, successfully reducing customer acquisition costs by 50%. Previous roles include Growth Lead at MakeMyHouseGreen & Switchd, where James doubled paid appointments through a comprehensive cross-channel strategy, and at L'Estrange London, achieving a 14% year-over-year growth while navigating the post-lockdown market. James has also held positions at Bark.com, Upgrade Pack, Ladder.io, and MVF, where contributions ranged from managing high-traffic pages to building a successful paid social team. Additionally, James was Editor in Chief of Albert Magazine during university, and served as Vice-President (Education) at the University of Essex Students' Union, advocating for student concerns. James holds a Bachelor’s Degree in Politics with Applied Quantitative Methods from the University of Essex.