Samuel Coleman is a co-founder of SET FOR SET (SFS), which they started in 2016 in Arizona to provide people with knowledge and resources to succeed in health and fitness. As one of the two co-founders, they help run a site focused on science-backed fitness, nutrition, and supplementation content, with a blog, YouTube channel, and authentic product reviews, as well as features of influential people in the industry. Since 2016, they have led SET FOR SET as a platform that aims to empower others with unconventional fitness equipment and functional training education. Earlier in their career, they held roles including Marketing Manager at Imondi Flooring in 2016, Marketing Director at Trioo Eyewear (2012–2016), and New Business Development at Barker Specialty Company (2011–2012), and they taught Chemistry, Physics, Math and Computer classes at Gezhi Ameson American High School (2010–2011).
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