Aaron Simon

Aaron Simon is an experienced professional in customer lifecycle management and retention strategies, currently serving as the Customer Lifecycle Management Manager at Setel since January 2021, where Aaron designs data-driven marketing initiatives to enhance engagement and retention. Previously, as the Customer Retention Manager at BookXcess, Aaron established the CRM function and significantly boosted online sales through effective retention campaigns. Prior roles at AirAsia and AirAsiaExpedia included leading customer engagement strategies, forging partnerships, and developing impactful email marketing and CRM strategies. Aaron holds a Bachelor Degree (Hons) in Media Innovation & Management from Multimedia University, completed in 2006.