Amir Azmi currently serves in the role of Commercial & Strategic Partnerships at Setel since November 2025. Prior to this, Amir held positions such as Business Development & Partnerships Executive at Grab from March 2022 to December 2022, where responsibilities included forging relationships with merchants and driving sales KPIs. Amir also worked at Shopee from November 2023 to November 2025 as the Brand & Strategic Partnerships lead, overseeing sales strategy and performance for Shopee vouchers while coordinating various partnerships. Additionally, Amir led Brand Partnerships & Corporate Sales at Gigi Coffee from February 2023 to October 2023, managing collaborations across multiple sectors.
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