Iqwan Zarif is an accomplished product manager with extensive experience in driving product innovation and user engagement across various technology sectors. Currently serving as Lead Product Manager at Setel since September 2019, Iqwan has notably spearheaded the development of AI-driven personalization and fraud mitigation systems. Prior roles at Setel include Senior Product Manager, where monetization and acquisition growth strategies were implemented, and Product Manager, focusing on engagement and gamification enhancements. Prior experience includes product management at KATSANA Holdings, leading the creation of a mobile-first UBI app, and a marketing role at Brainly, facilitating the launch of an Edutech platform in Malaysia. Iqwan's career launched with internships as a Process Engineer and Research Assistant. Educationally, Iqwan holds a Bachelor of Engineering (Honors) in Chemical and Materials from The University of Auckland.
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