Chris Barnes

Chris Barnes is a Customer Value and CRM Specialist with over a decade of expertise in managing customer bases across the telecoms and banking sectors. They have held significant roles, including Head of Major Programmes at BT and currently serve as the Director of Customer Relationship Management at Setfords, where they lead the development and execution of the CRM strategy. Chris has a proven track record of enhancing customer engagement, driving retention, and optimizing commercial performance, with a focus on innovative solutions and strategic planning. They hold a BSc in Business Management from Cardiff University. Chris also took a sabbatical to travel across South America, achieving a long-time personal goal.