Setú is a modern men's personal care brand co-founded by a board-certified dermatologist, combining the power of science with the richness of Latin America's natural ingredients.

Rooted in authenticity and culture, Setú redefines skincare with expertly crafted formulas that actually work — built for the man who takes care of himself without overthinking it.

Every product draws from Latin American botanicals like Camu Camu, Açaí, Guaraná, Maca, Moringa, and Yerba Mate — ingredients backed by both ancestral wisdom and modern dermatology. 
No fillers. No shortcuts. Just intentional formulas designed to perform.

The Line
LÁVATE — Daily Cleanser powered by Moringa and Yerba Mate
PROTÉGETE — Vitamin C Serum with Camu Camu and Sarsaparilla
HIDRÁTATE — Retinol Moisturizer with Açaí and Maca
RECUPÉRATE — Eye Cream with Guaraná, Suma, and Achiote

Four products. One complete routine. Built for men who are ready to show up.

Setú launched in 2025 and is available on Amazon and at setupersonalcare.com. 



Setú Personal Care

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Offices

Setú Personal Care

Org chart

Teams

Offices

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