Asaf Shifer

Asaf Shifer is an entrepreneur and founder involved in multiple technology ventures. They are the founder of MaiTai Technologies (2020–present) and Sfarim (2023–present) and the co-founder and CTO of Ultra Finance (2020–present). They previously worked as a Mobile Product Manager at Bank Hapoalim (2015–2017) and held roles at Mamram (2010–2013) including Product Manager, Team Leader, and Software Developer/DevOps/System Engineer. They earned an LL.B. in Law with a specialization in Corporate Law (2009–2012) and completed the Officer Academy in IDF (2007–2008) with a Certification of Excellence; they also completed a programming course at Mamram in 2004.