Sfida Group is a large Australian family company, with our namesake brand Sfida established in the 1980s.

As a leader in the footwear and clothing manufacturing industry we have evolved over the years to become a brand owner and distributor for a number of international brands, Sfida, and Fly Active, to name a few of our own brands, along with distribution rights to international labels like Alegria and more.

As a company, we have extensive experience in building and developing brands, private label design and development for local and international brands, in addition to managing, promoting and distributing international brands within our market. 

Our focus areas include, Sport, Footwear and Lifestyle/Street wear along with interest in many other retail operations including sporting toys and accessories.

We work with many of Australia's leading retail brands as well as the many independent and specialty retail chains and have strong sales and brand management experience with in our team.

If you are interested in distributing any of our brands, private label development, or you are looking for distribution in our market, please feel free to contact us: sales@sfida.com.au

Sfida Group

This department focuses on visual communication and design to support marketing and branding efforts.

Creative Services

This department oversees sales processes, manages business operations, and ensures efficiency in sales activities.

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Sales Operations