François Beraldi

François Beraldi is a seasoned professional in digital strategy and e-commerce, currently serving as the Directeur Digital & E-commerce at SFR since March 2020, where responsibilities include optimizing acquisition, customer experience, and online sales for the SFR and RED by SFR brands. Previously, François held various leadership roles at RED by SFR, focusing on e-commerce and digital marketing, and played a significant role in driving online growth with a substantial budget. François began a career in digital acquisition at Virgin Mobile France and has extensive experience in project management within SFR, in positions from Assistant Maîtrise d’Ouvrage Web to Chef de Projet Transverse Web. An educational background from IIM Digital School culminated in a Master's degree in Multimedia Project Management and E-Business.