Mathilde Deseine

Mathilde Deseine is currently the Head of Digital at SFR and RED by SFR, where they oversee the performance of multiple e-commerce platforms and manage an eight-person team. With over 15 years of experience in e-commerce performance management and customer experience optimization, Mathilde previously held roles such as Responsable e-commerce at SFR, Chef de Projet Digital at Le Groupe La Poste, and e-store manager at Mixcommerce. Throughout their career, they have specialized in UI/UX optimization, omnichannel strategies, commercial animation, and data analytics to drive sales and enhance user experiences. Mathilde's leadership and expertise have consistently contributed to the successful development and growth of various digital platforms.