A one-stop, comprehensive product development solutions provider that offers strategic, flexible, and hands on CPG product development expertise in beauty, personal care, wellness, health & nutrition, food & beverage, and CBD categories.

Backed by more two decades of industry experience, Sha Consulting Group partners with brands by translating ideas and concepts into tangible, differentiated, and performing products.

Since our establishment in 2020, we’ve excelled in working directly with entrepreneurs and brand founders, supporting their ideas at every stage of development – from conception through retail shelf. 

Founded by beauty industry veteran Allen Sha after a decade-long career in both corporate and grassroots companies, SCG has quickly grown to be a trusted partner to close to twenty brands. In the last 3 years, our work has been industry-recognized by the Byrdie Beauty Awards, Refinery29 Beauty Innovator Awards, Bustle Beauty Awards, The Shape Skin Awards, and The GQ Grooming Awards, to name a few.

Some highlights of our work:

+EADEM Cashmere Peel Gentle Exfoliating Toner, Allure Best of Beauty 2024
+Dr. Idriss The Depuffer Puffiness and Redness Reducing Roll on Serum, Allure Best of Beauty 2023
+Soft Services Buffing Bar, Allure Best of Beauty 2022

Inquiries & consultations: allen@shaconsultinggroup.com

Sha Consulting Group

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