Most brand investment in the drinks industry chases the trade. We built the trade's home first — and then we built the agency.

Shaker Collective is a global hospitality community and brand partnership agency founded by Marissa Johnston, former Global Head of World Class and Advocacy at Diageo, and Evonne Eadie, former Head of Advocacy for Diageo India. Today, our community brings together more than 1,000 verified hospitality professionals across 65+ countries, 205+ cities, and six continents. Those conversations, experiences, and insights inform every strategy we build, giving our partners direct access to the people shaping hospitality every day..

Our community informs every brief. Our partnerships create value that flows back into the community. Stronger community creates deeper insight. Better insight builds stronger strategy. Better strategy creates more effective advocacy. That advocacy attracts partners whose investment strengthens the community even further. That's the advantage of building the community first. 

What we do
On-premise strategy and insights · Advocacy strategy and programs · Digital platform and community · Talent access and recruitment · Event and supper club curation

Selected clients and partners
Diageo · World Class Spirited Women · Woodford Reserve · CGA by NIQ

Shaker Collective

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Shaker Collective

Org chart

Teams

Offices

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