Shape Digital
André Castro is a seasoned professional in product design and user experience, currently serving as a Senior Product Designer at Shape since February 2022, where focus is on designing systems for heavy industries that manage vast amounts of information to prevent production losses. Previously, André was a UX Designer at Personare.com.br, contributing to Brazil's largest self-knowledge portal, and served as a UX/UI Designer and Digital Marketing Analyst at WDA.AG, where complex site and system projects were developed. André's earlier roles included digital marketing consultancy at MobGeek and management at Espaço Savana Rio, along with extensive experience in educational design at UNISUAM and CEDERJ. André holds an MBA in Digital Marketing from FGV and has specialized education in Ergonomics and Usability, alongside a Bachelor's degree in Industrial Design.
Shape Digital
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A spinoff of MODEC, founded in 2020, Shape was born from the industry for the industry. Turning data into a value-substantial and sustainable business, with engineering support, training, and application assurance, we create solutions for industries, reducing downtime and operating costs through innovative digital solutions. Shape offers a single, integrated solution with a lasting impact that goes far beyond software. Shape’s story began with the success of MODEC’s digital journey started in 2015, which led, among others, to recognition as a Global Beacon of the 4th industrial revolution by the World Economic Forum. In addition, MODEC decided to bring digital capabilities to other sectors, in collaboration with Mitsui, McKinsey & Company, and Microsoft. Microsoft brings its expertise in hardware and cloud solutions to technology-enable Shape’s solutions. McKinsey provides expertise and digital practices in analytics and business building to support MODEC in building capabilities for the new service. Mitsui is helping Shape break into the market by leveraging its worldwide portfolio and customer network. In November 2020, Mitsui announced its comprehensive Digital Transformation (DX) strategy and is currently investing in Shape as one of its most advanced and important digital DX initiatives.