Zijun (Mike) Lu is a Senior Global Business Development Manager at SHAREit Group, where they build trusting partnerships with top merchants worldwide and create innovative marketing strategies. They previously served as CEO and Founder of Interactive China Communications, leading efforts in cross-cultural communication between Chinese and foreign brands while managing complex client relationships. Prior roles include Head of North America Office at PRView Communications, where they enhanced business development and client satisfaction, and an advisor at BMG - BRIC Marketing Group, providing marketing solutions across various industries. Zijun holds a Master of Arts in Strategic Public Relations from the University of Southern California, earned between 2013 and 2015.
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