Graeme Smith

Graeme Smith is currently serving as the Senior Market & Competitor Insight Manager at SharkNinja in Greater London, England. Previously, Graeme held several significant roles, including Head of Insight at FDMUK and Senior Insight Squad Manager at Philips, where they led a multi-disciplined team to enhance pricing insights and competitive intelligence. With a strong academic foundation, including a Master of Science in Marketing from the University of Winchester, Graeme has extensive experience in market analysis, competitor insights, and strategic planning across various sectors.