Jay Besters is an accomplished performance marketing professional with a diverse background in online marketing strategy and management. Currently serving as Performance Marketing Manager at Lucardi Juwelier since September 2022, Jay oversees the marketing strategy across multiple channels and determines the performance roadmap for the Netherlands, Belgium, and Germany. As the owner of JoJa.nl since April 2020, Jay also brings entrepreneurial experience to the role. Previous positions include Digital Media Manager at KPN, where responsibilities included managing online marketing for KPN residential, and Ecommerce Marketeer at Sunweb Group, focusing on online performance across various markets. Jay's career began in marketing roles at New York Pizza and Henkel, complemented by a strong educational background, including a Master of Science in Marketing from Vrije Universiteit Amsterdam.
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