Michael Tate

Senior National Account Manager

Michael Tate is an accomplished professional with extensive experience in account and product management, particularly in the consumer electronics and home appliance sectors. Currently serving as the Senior National Account Manager and Live TV Shopping Manager for SharkNinja since May 2014, Michael oversees the management of Shark and Ninja brands on live TV shopping channels across Europe, with a focus on supply chain strategies for vacuum and kitchen equipment in the UK, Italy, and Germany. Previous roles include UK National Account Manager at Euro-Pro and B2C Product Manager at CASIO Electronics, where responsibilities included marketing and public relations for digital imaging products. Michael's career also includes key account management positions at prominent retailers and companies such as Pentax, Digitot UK Ltd, and Douwe Egberts, showcasing a diverse background in business development and sales management.

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